A CE strategic plan will be evidence of UBC’s intention to not only celebrate, share and support CE activities, but also to ingrain CE into the culture, policies, and priorities of the institution. The plan will better reflect that CE is tied to the core commitments, mission and priorities of UBC (Figure 1). Building this culture of CE and realizing opportunities such as those listed above require a long-term vision and deliberate action.
Figure 1 Community Engagement runs through UBC Strategic Priorities
Click image to view the UBC Strategic Plan
By seeing community engagement as a strategy for advancing institution-wide goals, engagement becomes seen as an integral part of institutional priorities. Engagement units can then begin to see themselves as contributing to the advancement of broader institutional change initiatives.5
[5] A. Furco, VP Public Engagement, University of Minnesota. Personal communication: January 22, 2014.
